Giveaways

Some people believe giveaways create new business.  Others do not.  What do you think?

First, consider giveaways for employees... things like healthcare benefits, time off, investments in their education, cell phones, mileage reimbursement or company cars, and other things that add up to thousands if not tens of thousands of dollars annually.

See the Meeting Notes for some suggested discussion questions.

Second, consider giveaways for Clients...  things like service hours that are not billed, extras that are done without charge, free educational activities, social events, and other things that add up to thousands if not tens of thousands of dollars annually.

See the Meeting Notes for some suggested discussion questions.

Lastly, consider giveaways for prospects...  Things like small gifts, free technology assessments, free advice, educational activities, social events, and other things that add up to thousands if not tens of thousands of dollars annually. 

See the Meeting Notes for some suggested discussion questions.

THE BOTTOM LINE:  

1. Most giveaways are taken for granted and forgotten by all three audiences.
2. Client and sales prospect giveaways only work when your team is fully committed to delivering great service to people who receive the giveaway.  The Client experience must meet or exceed a typical experience of working with your firm.
3. Employee giveaways only increase employee engagement when the gifts are personalized per employee, they are reminded in positive ways of how fortunate they are to receive them, and leaders sincerely believe in and respect their employees.

#3 is often part of the work we do in our consulting engagements.  That is one reason why there is a very quick ROI to our work.

You may enjoy the Meeting Notes to inspire discussion about how to increase the return on your investment in giveaways.

Meeting Ideas

Giveaways of any kind cost money so taking time to evaluate the ROI on your giveaways has value.  Here are some suggested questions that you may want to consider as part of your evaluation:

Giveaways For Employees 

1. List all employee benefits and perks, their cost, and how/when you communicate each giveaway plus their cost to employees.  (They tend to take giveaways for granted.  Sometimes a quarterly report can be helpful when presented for their benefit not as a negative "look at that we do for you scum...".
2. Organize the list by most expensive to least expensive.
3. Estimate the ROI of each giveaway.
4. Are there any giveaways that should be cut back or eliminated?
5. Are there any giveaways that you should be giving that you are not?
6. Define how to pilot changes.
7. Implement and review.

You can follow a similar process for Clients and sales prospects, just without tracking how you communicate the giveaway costs to them.

Let me know if you need help.