Do the Hard Thing Once. Benefit For Life.

Entrepreneur Jesse Itzler has a philosophy that transforms how people approach their year.

He calls it a Misogi—one epic challenge so hard, so memorable, that decades later you'll remember: "That was the year I ___________."

On Ryan Holiday's Daily Stoic podcast, Jesse explained it this way:  "Do something so hard one time a year that it has an impact on the other 364 days of your year."

For Jesse, that's meant running 100-mile races, biking across America, and completing Ultramarathons.  But a Misogi doesn't have to be physical.  It can be quitting a destructive habit, learning a new skill, or repairing a broken relationship.

The power isn't in what you do - it's in building the capacity, resilience, and confidence that carries into everything else.

Great hiring works the same way.

Most leaders avoid the hard work upfront.  They rush the hiring process.  They make assumptions.  They skip the scrimmage.

Then they spend the next year - or longer - managing the consequences of a bad hire.

The Misogi mindset flips this: Do the hard thing once.  Benefit all year, and for years to come.  There’s a compounding positive effect to your legacy.

When you invest in a disciplined hiring process - Attracting the right people, Assessing them carefully, and Adding them systematically - you build something that impacts your organization for years.  You avoid costly mistakes.  You demonstrate better judgment.  You create a culture of accountability.

Hire the Best coaching teaches leaders to embrace these disciplines.  We help you build leadership and hiring systems that can feel challenging at first, but become the foundation for amazing outcomes that define your legacy - just like a Misogi.

You can learn more about Jesse's Misogi philosophy here: https://youtube.com/shorts/-2QtXSl7tfY?si=mJyHd2cA6kVOjsRF

What's the hard thing in your hiring process you've been avoiding?