Manage 2 Win

Manage 2 Win was founded in July 2007 by David Russell. We are privately owned and operated by a small group that values systematic power, meaningful work, and sincere gratitude. We offer consulting and training to help companies like yours manage their people, performance, and resources more effectively.



We Develop Good Habits

Everyone operates via a set of instincts. Those instincts play out every day in the form of habits. Our goal in working with clients is to identify bad habits in their organization and overwrite them with good habits. This can involve regular training with multiple teams or an intensive, one-on-one approach with a leader.

Either way, we are pleased to work with you to help you succeed.


We Encourage Growth

Growth is the key indicator of our ability to learn, adapt, and compete. To grow is to reap the rewards of wisdom and hard work.

Our work with clients is designed to lay a foundation for their growth. This includes developing or refining their mission, vision, and values. It means establishing standards for success, and requiring everyone on the team live up to those standards. It also calls for resolving current issues before moving forward.


We Eliminate “Bad Bosses”

Our mission is to help rid the world of "bad" bosses. When we help one person manage their people and priorities more effectively it not only improves results on the job, but they go home after work each day a happier person.

We used to do a twice-monthly podcast called the No Bad Bosses Podcast. It was our first podcast and we really enjoyed it. We have adapted a similar format with the Manage 2 Win Podcast.

Our Team


David Russell

Founder, CEO and Senior Consultant

As an author, consultant, trainer, and professional speaker, David works with businesses who want to overcome challenges and develop new habits.


Sinal Patel

Director of Client Services

Sinal is a Certified DISC Consultant and works with clients to create and implement their strategic plans, manage talent assessments, develop goals and career paths, and more.

Jeff Russell

Director of Product & Operations

Jeff ensures our products and services are running smoothly and looking good, including our websites, training content, and podcast episodes.



In our free time we write about leadership, management, and the lessons we’ve learned working with our clients, spending time with our friends and family, and exploring our own philosophies of life.