#264 - Turning a Small Idea Into a $75M Brand | Justin Baer
What does it take to turn a simple shirt idea into $75 million in sales, without any background in fashion? How do you transform a TikTok video into $40,000 in a single month?
Justin Baer, the founder of Collars & Co., revolutionized a segment of menswear with a smart, minimal idea - and scaled it to a $75M eCommerce empire in just 36 months. From landing a deal on Shark Tank to selling over a million shirts, Justin’s journey is packed with real, actionable insights for entrepreneurs at any stage.
A former software guy with zero fashion experience, Justin walks us through how a personal frustration turned into a product, how he leveraged data-driven marketing, and why failing fast and continuing to learn is the key to real growth. He shares stories about early missteps, lessons in delegation, the power of relationships, and how a TikTok video (thanks to his daughter) sparked a viral moment that changed everything.
🔑 Key Takeaways:
✅The steps Justin took to create a product that reshaped the menswear space.
✅His test-and-learn growth model for digital marketing success.
✅What it takes to fail fast, grow smarter, and lead with leverage.
✅How to go from solo entrepreneur to scaling leader with the right team.
Join us on this episode, scaling an eCommerce business, staying curious, and turning tiny ideas into massive wins.
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🎙 Featured Guest: Justin Baer
🔹 Website: https://collarsandco.com/
🔹 LinkedIn: https://www.linkedin.com/in/justinbaer/
🔹 Social Media: @Collarsandcoclothing
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