The $80K Promotion That Outperformed a $150K Hire
Before you spend $150K+ on an external hire, look at who's already proving themselves on your team.
A manufacturing company asked me to recruit a high-priced GM for their 15-person operation.
But their executive assistant kept coming up in our conversations. They kept mentioning how she goes above and beyond every expectation.
I asked the obvious question they hadn't: "Why not promote her?"
She was trustworthy, competent, knew the operation, and had the team's respect. Everything you'd want in a GM – already validated through performance, not promised in interviews.
They promoted her. She excelled for four years and helped transform the business before relocating.
The cost difference? Roughly $80K in salary savings, zero onboarding risk, and months of productivity gained.
Your best hire might not need hiring at all. They might just need recognition and opportunity.
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