"This Is Our Best Candidate?" (It Wasn't.)

Our client was excited.  They'd found their ideal salesperson… or so they thought.

"Let's review the resume," I said.

At the top, under "Objective," the candidate listed career goals.  All related to marketing.  Nothing about sales.

Me:  "Are you looking for a hunter or a farmer?"

Client:  "Hunter."

Me:  "Not a match.  This person wants to be a marketer, not the sales professional you need."

There are hundreds of little details like this that separate good hires from disasters.

You already think you know how to hire.  That's the problem.

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