In our free time we write about leadership, management, and the lessons we’ve learned in working with our clients.



The Company Culture Challenge

Zappos was broke in 1999 and in 2009 sold itself to Amazon for $1.2 BILLION. How did they do it? Zappos CEO Tony Hsieh says they succeeded then and now because of his laser focus on developing a superior company culture. The question is, how can YOU do it? This book, The Company Culture Challenge, does more than tell you how. It gives you a step-by-step strategic plan to transform your organization into a high profit leader as you learn how to fully engage your employees and serve your clients so well they can't live without you.

Sick of ideas and random strategies, entrepreneurs David Russell and Rob Betzel developed this 7-step process to transform any company culture into a team of people who take ownership for making certain clients are happy. This system is a game changer for any leadership team willing to implement it.


Success With People

Recently the Conference Board reported U.S. productivity lags Europe for the first time in over a decade. According to CEO and author David Russell, the best way to increase productivity is to improve the leadership skills of America's entrepreneurs, managers and executives. Russell's book, Success With People - A Complete System For Effectively Managing People in Any Organization, provides a strategic proven system that is easy to understand and quick to apply. Russell, the CEO of Success With People, Inc., knows first-hand the importance of managing a company's greatest asset: its people. Russell teaches leaders how to double employee engagement, motivate better performance, increase retention, and more-all factors that contribute to business productivity. In the book, Russell outlines twelve steps for an effective leadership system, which fall into three broader categories: Establish Your Foundation, Balance Your Workload, and Manage Your Team's Performance. "Productivity doesn't happen by accident," says Russell. "America's business leaders need a clear yet comprehensive, proven system for hiring, managing, developing and retaining people if they hope to compete in the global economy."



In addition to our full-length books, we have also produced a few e-books featuring our best practices from our consulting and training.




The 3 most important aspects of successful leadership.


3Strands Leadership

What are the most important aspects of successful leadership? Industry leaders like Patagonia, Toyota, and Taco Bell share common traits that allow them to succeed in the marketplace. Whether you are a small business or a multinational corporation, you need to excel in at least one of these areas to be successful.

3Strands Leadership distills our advice for leaders into three important disciplines: Systematic Power, Meaningful Work, and Sincere Gratitude.

Taken together, they encompass our vision of great leadership.



Our complete how-to for hiring great people.


Hire the Best

Payroll costs account for up to 70 percent of the cost structure of an average business. Hiring the wrong person means you take a significant financial hit in the form of real cash and opportunity cost.

Unfortunately, many businesses take unnecessary risks when hiring a new employee. Considering the average time it takes for someone to become fully effective in a new organization - around 18 months - you cannot afford a bad hire.

Hire the Best is fire prevention. It is disaster preparedness. It is HR insurance. It is job security. It is more revenue. It is a happier and more productive workforce.

It is the step-by-step process you should follow.



A simple system to achieve significant goals.


Goals That Work

Teams that set clear, measurable goals with accountability generate 3X the results of teams without goals (a statistic from Workable).

But… how do you set goals? How should they be written, and how should they be prioritized? Then, after they are written, what environment and habits are best suited for achieving your goals?

Goals That Work is our take on goals, why they are important, and how to get the most out of them.


e-books are condensed versions of training often found in Dave’s Charm School