#169 – The Event Is NEVER The Real Crisis

“Captain Crisis,” is what some people might call John Robertson, because companies pickup their “red Batphone” and call him when they have a people problem.   

As a Culture Alignment Specialist, John has an interesting perspective on workforce wellness.  He develops an encouragement-based approach, resolving root workplace causes as opposed to treating crisis and transition in the workplace symptomatically.  Each is customized based on the needs of the client. 

His goal is not to reinvent the mental health wheel, but instead implement actionable problem-solving strategies to gain results.  For leaders, this means you learn how to be a person your people want to follow through storms. 

John likes to say, “the ‘event’ is never the real crisis.”  If you have recurring people issues in your organization, or want to avoid them, join David as he talks with John about how he works with companies to transform their traditional crisis response and strengthen their cultural leadership style. 

John Robertson is the Founder and President of FORTLOG Services.  His company specializes in actively helping organizations manage transitions: workplace change and upheaval, conflict and stress, crisis, trauma, and death.  He has over 30 years of experience helping organizations and individuals navigate crises. 

This is a great conversation that challenges us to think more carefully, and long-term, about the different types of crises that affect our employees, not just our organizations.   

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